RentalReserve

Great to see the short term let market getting some coverage at the moment. News about LiveRez over at the T4 blog (from last month) and a great post about whether the likes of Expedia and Thomas Cook will go after the holiday rental market over at Travolution.

Look forward to reading (and contributing) more about the industry in the coming months.

A post over at the Zoomf blog highlighted my attention to some unusual research by the guys at Rightmove.

It seems that simply by using the colour orange, you can increase the conversion rate (lookers to buyers - or bookers in our case) by over 30%.

I, much like the guys at Zoomf, am finding this a little hard to believe and there are many factors that go into increasing conversions, colour is likely to be one of them but I'm not in a rush to give any of our websites a new lick of orange paint.

Interesting also to see that we are not the only industry dealing with bulging inboxes and always on the look out for software that can reduce the workload, as discussed the Zoomf post.

New featured added to the online booking system: you can now choose when you would like your balance paid. 

Some great news for owners and agents of short term lets in Edinburgh. You may not be aware of the Small Business Bonus Scheme, a new rates relief scheme introduced by the Scottish Government, which this year will save you 80% on your rates bill. Next year it will save you 100% on your rates!

We've upgraded the number of available pictures that you can upload from 10 to 14. It's a good time to have a look at your listing and think about ways to improve the overall appearance - resulting in more enquiries and bookings.